Social Media Marketing

Top 5 Social Media Marketing Mistakes to Avoid

There are a lot of social media marketing mistakes that any business or individual can make. If this is something you’re trying to get into, you need to learn what to expect and what not to do. The success and scale of the campaign you build will depend entirely on how well you do at avoiding frequent mistakes.

Marketing through social media is something you shouldn’t do on your own or at least without some kind of training. Even if that means doing some tutorials, you shouldn’t try to make things work if you don’t know exact what you’re doing. You can easily learn a lot online if you are careful and find different sources that all tell you the same thing. If you hear that one thing works somewhere and can’t back that up, then chances are that this is something that is not going to work or it’s something that’s so new that it hasn’t been tested.

Social media is not going to stay the same. What’s popular today is not going to be popular in a year or two a lot of the time. You need to avoid making the mistake of putting all of your resources towards marketing on one site, especially if that site is no longer one of the more popular ones. You can learn a lot about what’s doing well in the world of social media by looking up the top sites in your country. The higher up a social networking site is, the more people you can reach if you use it.

Don’t just assume that some people are good to talk to about your life and issues in it. You can’t make the mistake of using your business social media profile to talk with people on a non-professional basis. Even if a family member says hi to you on Facebook and asks about something personal, just try to message them from your personal account and talk to them that way. You don’t want people to know too much about you because you want to make sure that they concentrate on what your company is up to.

Some places that work with social media don’t really do too much posting, and that kills their business. Remember, consistency is key. You may run out of things to say, but the good news is that some people can be hired to manage your social media campaign for you. When they are about to be hired, make sure you ask for a sample post or two to see if they even know what to say about your niche. If they don’t have any proof of what they’re capable of, then it’s wise to avoid them because most freelancers or companies will have proof of their past successes.

Modern Keyboard With Colored Social Network Buttons.

There are a lot of social media marketing mistakes that are really easy to make. If you are not careful, you can end up making this a lot harder on yourself than it should be. Pick out a few good ideas and put them to work today. If you are interested in learning more about social media then follow us on twitter here: Make sure to follow us and if you have any questions you’d like us to discuss then please let us know!


SEO Guide · Top 10

Ten Awesome Benefits Search Engine Optimisation


Search Engine Optimisation is hands down one of the best investment that any business can make in this Internet and technology driven day and age. With Search Engine Optimisation, professionally trained experts are able to push your site to the top of popular search engines by using state of the art tools and technology.

Here are some of the main benefits associated with Search Engine Optimisation:

1. Increased Traffic

The most impressions and clicks are received by the top position in a search engine result page. This is why there can be a significant increase in traffic to a website simply by ranking in these top positions.

2. ROI

Regardless of whether a site is e-commerce or non-ecommerce, the results that SEO provides are traceable and quantifiable meaning that when it comes to ROI, there are no qualms. Nearly all aspects of their strategy can be tracked down by experts, these included traffic, rankings and conversion.

3. Cost Effectiveness

Due to the fact that it targets users who are actively searching for certain services and products online, one of the most cost effective marketing strategies is SEO. Due to its inbound nature businesses are able to save money as opposed to cold-calling or other outbound strategies.

4. Increased Site Usability

At the same time, in an effort to make a site easier for search engines to navigate, SEO also helps to make a website easier for users to navigate as well. This is done by rearranging the architecture of a site as well as its links to make the pages in a site easier to find as well as navigate.

5. Brand Awareness

Being as significant impressions are a result of top position rankings, having a website positioned in the top result pages will translate into more exposure for the website. It also helps users associate a brand with specific keywords therefore instill trust as companies who do rank high on top pages are generally seen as being more trustworthy.

6. Better Conversion Rates

A website that is SEO optimized is simple to use, fast and will be easily compatible with all sorts of devices. This will translate to better conversions, for example: visitors who visit the site are more likely to become loyal visitors, subscribers or customers.

7. Remain Updated

The industry of search engines is one of the most changing industries. Practices and rules are constantly changing and if you are able to stay in sync with all the latest developments it is very beneficial.

8. Bypass Competition

The power of search engines and SEO is one that should never be underestimated and never forget that if SEO and social media marketing are being used by your competitors, than you must not be left behind. If however this is not a strategy they are implementing, this is your chance to step ahead and stand out.

9. A Business that is Open 24/7

A business which receives this type of organic traffic will be open 24/7. This is the magic that SEO and the Internet provide. By investing the time and money to get a website ranking high, you will gain new customers even when your business is technically closed.

10. Great For Social Media

A webpage that ranks high will also be provided with more social media exposure. The relationship between social media and SEO is by-dimensional. The popularity of social media is great purposes of SEO and SEO provides more social media visibility.

Social Media combined with SEO

The above mentioned ten benefits of Search Engine Optimisation should be more than enough to get any business moving in this direction. If you are looking for tips then check out our Facebook page here for more information and updates about SEO and other useful digital marketing techniques

In the spirit of Top 10 lists, see this video for the Top 10 SEO tips that will help your website rank!

SEO Guide

Why all businesses should utilise the power of SEO

Many people have heard of search engine optimisation but often they do not understand the true importance of it. They have heard that it is a way to make a website rank high on Google but beyond that they really have no idea. They might’ve heard about things such as back links and other little techniques that search engine optimisation professionals perform but they really haven’t dug into the true meat of the subject matter. For anyone who is considering SEO in Warrington, they owe it to themselves to really understand what it is all about.


When it comes to SEO you need to first rewire your brain when it comes to understanding it. Some people just want to think about it on a technical level but the truth of the matter is all about marketing and people. It is all about doing the type of things that Google suggest that you do to make your website one of the sites that they respect, that they will suggest in their search results and that is Google legal. If you think about any holistic way you will get the most out of your search engine optimisation efforts.

One thing that we suggest to people who are interested in SEO within the Warrington area is to focus on is why they’re doing it in the first place before they dive in. Really drill down on what your true business goals are. Often businesses simply want to be on the first page of Google and ask for as much traffic as humanly possible. Yes, that is what every single person desires, but how you get there is what matters the most. It is more about process than just having your website in the Google game. The way that you get there matters the most and it is all about doing proper search engine optimisation.

SEO Algorithm

The question then becomes, what is proper search engine optimisation and how do I do it for my business? For a person or business who is creating a website they must first understand that this will most likely be the biggest digital asset that their business will own. They should want the site to become popular the most popular in their locale, a sales funnel, a source of leads, a source of respect, knowledge and reputation building in their industry, should focus on creating a high-quality and engaging website. It is true that the majority of the hard work is done off page. Backlinks, Authority, Social Signals and Web 2.0s are a few buzzwords that you’ll hear throughout the industry when it comes to off page but it isn’t the full picture. To learn more about Search Engine Optimisation please click this link.

All of that off page optimisation means nothing if you are sending people to a website that doesn’t have great content, that doesn’t have the type of content that makes people come back to it again, if it does not have the type of content that people willingly share with other people and bookmark for their own future use then it is a pointless endeavour. if your site does not have these attributes then no former search engine optimisation will help you achieve the type of goals that you want to achieve. If you think about it it is all about conversion rate as well. What do people do when they get to your website, do they stay on it for a long time, do you have content that they love to read, listen to or watch or do they come to your site and then quickly bounce from it?

A quality SEO agency will make sure that you have a website that is worth the time and effort that digital marketing requires. They will ensure that you have the opportunity to get the maximum results. They will make sure that when people come to your website that you have high-quality content that people will bookmark, share, that will position you as an industry leader, a major voicing your industry and that will improve your brand recognition. Byteback Solutions are an excellent agency that offer high quality solutions in digital marketing. Based in Warrington, UK this agency has worked all over the would with many clients and have achieved amazing results. If you want to learn more about Byteback please follow this link

Take a look at this excellent beginners guide to SEO: