Search Engine Optimisation is hands down one of the best investment that any business can make in this Internet and technology driven day and age. With Search Engine Optimisation, professionally trained experts are able to push your site to the top of popular search engines by using state of the art tools and technology.
Here are some of the main benefits associated with Search Engine Optimisation:
1. Increased Traffic
The most impressions and clicks are received by the top position in a search engine result page. This is why there can be a significant increase in traffic to a website simply by ranking in these top positions.
Regardless of whether a site is e-commerce or non-ecommerce, the results that SEO provides are traceable and quantifiable meaning that when it comes to ROI, there are no qualms. Nearly all aspects of their strategy can be tracked down by experts, these included traffic, rankings and conversion.
3. Cost Effectiveness
Due to the fact that it targets users who are actively searching for certain services and products online, one of the most cost effective marketing strategies is SEO. Due to its inbound nature businesses are able to save money as opposed to cold-calling or other outbound strategies.
4. Increased Site Usability
At the same time, in an effort to make a site easier for search engines to navigate, SEO also helps to make a website easier for users to navigate as well. This is done by rearranging the architecture of a site as well as its links to make the pages in a site easier to find as well as navigate.
5. Brand Awareness
Being as significant impressions are a result of top position rankings, having a website positioned in the top result pages will translate into more exposure for the website. It also helps users associate a brand with specific keywords therefore instill trust as companies who do rank high on top pages are generally seen as being more trustworthy.
6. Better Conversion Rates
A website that is SEO optimized is simple to use, fast and will be easily compatible with all sorts of devices. This will translate to better conversions, for example: visitors who visit the site are more likely to become loyal visitors, subscribers or customers.
7. Remain Updated
The industry of search engines is one of the most changing industries. Practices and rules are constantly changing and if you are able to stay in sync with all the latest developments it is very beneficial.
8. Bypass Competition
The power of search engines and SEO is one that should never be underestimated and never forget that if SEO and social media marketing are being used by your competitors, than you must not be left behind. If however this is not a strategy they are implementing, this is your chance to step ahead and stand out.
9. A Business that is Open 24/7
A business which receives this type of organic traffic will be open 24/7. This is the magic that SEO and the Internet provide. By investing the time and money to get a website ranking high, you will gain new customers even when your business is technically closed.
10. Great For Social Media
A webpage that ranks high will also be provided with more social media exposure. The relationship between social media and SEO is by-dimensional. The popularity of social media is great purposes of SEO and SEO provides more social media visibility.
The above mentioned ten benefits of Search Engine Optimisation should be more than enough to get any business moving in this direction. If you are looking for tips then check out our Facebook page here https://www.facebook.com/bytebacksolutions/ for more information and updates about SEO and other useful digital marketing techniques
In the spirit of Top 10 lists, see this video for the Top 10 SEO tips that will help your website rank!